Prepare Your Home for the Most Effective Open House An open house is an ideal opportunity to present your home in a way that highlights the features that buyers want most. It’s a way to help potential purchasers envision themselves in your home. Since it is such an essential step in the house-selling process, it’s crucial for your open house to be well-planned and targeted to your ideal and likely buyer. Start with a plan An open house is part of an overall marketing plan. For it to be effective, it should not be rushed or just held to check
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